High volume, uneven merit
Many inquiries describe unfair treatment that isn't legally actionable, which overwhelms intake.
Practice area marketing · USA & Canada
Employment Lawyer Marketing
Employment law inquiries vary hugely in merit and value. We help employee-side and employer-side firms attract strong matters and screen out the rest before they consume your attorneys' time.
What your future clients search
- employment lawyer near me
- wrongful termination attorney
- wrongful dismissal lawyer Toronto
- workplace discrimination lawyer
- sexual harassment attorney
- unpaid overtime lawyer
Example searches. Your audit maps the exact terms, volumes and click costs in your market.
The landscape
Why employment law marketing is different
In the US, employee-side firms focus on wrongful termination, discrimination, harassment, retaliation and wage-and-hour claims. In Canada, "wrongful dismissal" and severance are among the most searched employment terms. Either way, prospects are often still employed or just let go, and they want to know quickly whether they have a case.
Different US and Canadian law
"At-will" employment and "reasonable notice" severance lead to completely different searches and messaging.
Fear of retaliation
Prospects worry about their job and reputation and need discreet, reassuring communication.
Our playbook
How we grow employment law firms
Every tactic is tied to call tracking and your case management system, so we can report cost per signed case by channel.
-
01
Pre-qualification funnels
Smart intake questionnaires that sort strong claims from weak ones before your team spends time on a call.
-
02
Claim-type campaigns
Separate campaigns for termination, discrimination, harassment, retaliation, wage claims and severance review.
-
03
Severance tools for Canada
Interactive severance-review pages that attract high-intent Canadian wrongful dismissal searches.
-
04
Employer-side B2B option
LinkedIn and search campaigns for HR leaders and business owners if your firm represents employers.
Every call tracked
Call tracking and recording show which keyword, ad and page produced each inquiry.
Connected to your CRM
We integrate with intake and case management tools so signed cases flow back into reporting.
Cost per signed case
Monthly reporting on signed cases and fees by channel, not just clicks and rankings.
Market exclusivity
We work with one employment law firm per market. Never your competitor too.
Can you reduce low-quality employment inquiries?
Yes. Negative keywords, clear messaging about the cases you take and pre-qualification forms significantly improve lead quality.
Do you market to employers as well as employees?
Yes. Employer-side firms need a B2B approach, which we run through LinkedIn, SEO and email.
Do you handle Canadian wrongful dismissal marketing?
Yes. It's one of the most searched legal topics in Canada, and we build severance-focused campaigns and content for it.
Is employment law open in your market?
We take one firm per practice area in each city. Request a free audit and we'll confirm availability within one business day.