Relationship-driven buying
Clients often hire on referral, so your digital presence has to confirm credibility the moment someone looks you up.
Practice area marketing · USA & Canada
Business & Corporate Law Firm Marketing
Business clients hire lawyers they trust and keep them for years. We build B2B marketing for corporate, transactional and commercial litigation firms that turns expertise into a steady flow of retained relationships.
What your future clients search
- business lawyer near me
- small business attorney
- corporate lawyer [city]
- business litigation attorney
- contract lawyer
- startup lawyer
Example searches. Your audit maps the exact terms, volumes and click costs in your market.
The landscape
Why business & corporate marketing is different
Business law buyers are founders, executives, in-house counsel and owners. They research, ask peers and look for evidence of relevant experience. Search still matters for urgent needs like contract disputes, but LinkedIn, content and referral networks drive much of the long-term value.
Long, multi-touch decisions
Several stakeholders may weigh in before a company engages outside counsel.
Commodity perception
Contracts and incorporations get price-shopped unless you clearly show industry expertise.
Our playbook
How we grow business & corporate firms
Every tactic is tied to call tracking and your case management system, so we can report cost per signed case by channel.
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01
Industry-focused positioning
Pages and content for the industries you know best, such as tech, construction, healthcare or franchising.
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02
LinkedIn thought leadership
Attorney profiles, posts and targeted campaigns that reach decision-makers by title, industry and company size.
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03
Urgent-need search campaigns
Google Ads and SEO for business disputes, contract breaches and partnership conflicts.
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04
Newsletter and referral nurture
Email programs that keep your firm top of mind with clients and referral sources such as CPAs and bankers.
Every call tracked
Call tracking and recording show which keyword, ad and page produced each inquiry.
Connected to your CRM
We integrate with intake and case management tools so signed cases flow back into reporting.
Cost per signed case
Monthly reporting on signed cases and fees by channel, not just clicks and rankings.
Market exclusivity
We work with one business & corporate firm per market. Never your competitor too.
Does Google Ads work for corporate law firms?
For urgent and specific needs like business litigation or contract disputes, yes. For longer-cycle corporate work, LinkedIn and content usually play a bigger role.
How do you measure B2B law firm marketing?
We track inquiries, consultations and engagements back to their source, including referral-assisted conversions, in your CRM.
Can you market to a specific industry?
Yes. Industry-specific landing pages, content and LinkedIn targeting are central to how we market business law firms.
Is business & corporate open in your market?
We take one firm per practice area in each city. Request a free audit and we'll confirm availability within one business day.