Urgency waits for no one
If your phone goes to voicemail at midnight, the family calls the next firm, and that firm gets the retainer.
Practice area marketing · USA & Canada
Criminal Defense Lawyer Marketing
Criminal defense clients and their families need help right now. We build always-on marketing and intake for defense firms, with charge-specific pages and campaigns that match exactly what people search after an arrest.
What your future clients search
- criminal defense attorney near me
- criminal lawyer [city]
- assault charge lawyer
- drug possession attorney
- federal criminal defense lawyer
- domestic violence lawyer
Example searches. Your audit maps the exact terms, volumes and click costs in your market.
The landscape
Why criminal defense marketing is different
Defense searches are urgent and often happen at night or on weekends. Frequently it's a parent, spouse or friend searching on behalf of someone in custody. In Canada people tend to search for a "criminal lawyer," in the US a "criminal defense attorney." Charge type drives both case value and the words people use.
Every charge is a different search
Someone charged with assault doesn't search the same way as someone facing a federal fraud investigation.
Cost-shopping callers
Without qualification, intake fills with people seeking free advice or a public defender.
Our playbook
How we grow criminal defense firms
Every tactic is tied to call tracking and your case management system, so we can report cost per signed case by channel.
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01
Charge-specific campaigns and pages
Dedicated ad groups and landing pages for assault, drug, theft, weapons, sex crimes, white-collar and federal matters, with budget weighted toward your most valuable work.
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02
24/7 coverage
Round-the-clock answering, chat and callback alerts so overnight and weekend inquiries are never lost.
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03
Built for family members
Messaging and intake scripts that speak to the parent or spouse searching on someone else's behalf.
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04
Trust signals that close
Verified case results where your jurisdiction permits, attorney video, former-prosecutor credentials and strong reviews front and center.
Every call tracked
Call tracking and recording show which keyword, ad and page produced each inquiry.
Connected to your CRM
We integrate with intake and case management tools so signed cases flow back into reporting.
Cost per signed case
Monthly reporting on signed cases and fees by channel, not just clicks and rankings.
Market exclusivity
We work with one criminal defense firm per market. Never your competitor too.
Can you run ads for criminal defense?
Yes. Criminal defense services can be advertised on Google. We follow platform policies and your jurisdiction's advertising rules, including any limits on case results and testimonials.
How do you handle after-hours calls?
We set up 24/7 answering or chat with instant notifications, plus scripts that collect the key details your attorneys need to call back quickly.
Can you target specific charge types?
Yes. We build separate campaigns by charge so you can scale the case types you want and pause the ones you don't.
Is criminal defense open in your market?
We take one firm per practice area in each city. Request a free audit and we'll confirm availability within one business day.