Privacy is everything
A prospect may share a phone or laptop with a spouse. Careless retargeting can expose a client before they're ready.
Practice area marketing · USA & Canada
Family Law & Divorce Lawyer Marketing
Divorce and custody clients research quietly, often late at night and on a shared device. We build family law marketing that earns trust, protects privacy and turns anxious researchers into booked consultations.
What your future clients search
- divorce lawyer near me
- child custody attorney
- family lawyer [city]
- high asset divorce attorney
- spousal support lawyer
- uncontested divorce lawyer
Example searches. Your audit maps the exact terms, volumes and click costs in your market.
The landscape
Why family & divorce marketing is different
Family law is local, relationship-driven and highly competitive on Google Maps. Clients weigh reviews, attorney personality and fees heavily before reaching out. In Canada people search for a "family lawyer"; in the US, "divorce attorney." Your keyword strategy has to match how your market actually talks.
High-asset vs. low-budget inquiries
Without screening, your team spends hours with people seeking free advice instead of retained, high-value matters.
Reviews decide the shortlist
Family law clients read reviews closely. A thin or dated profile loses to a competitor with a stronger rating.
Our playbook
How we grow family & divorce firms
Every tactic is tied to call tracking and your case management system, so we can report cost per signed case by channel.
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01
Privacy-conscious advertising
Discreet ad copy, careful retargeting rules and neutral email subject lines that respect clients who aren't ready for anyone to know.
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02
Case-type funnels
Distinct campaigns and pages for contested divorce, custody, support, high-asset matters and mediation, so budget follows the cases you want most.
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03
Online consultation booking
Calendar booking, after-hours chat and pre-consult questionnaires that qualify prospects and reduce no-shows.
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04
Reputation engine
A steady, compliant review program and attorney video that let prospects feel they know you before the first call.
Every call tracked
Call tracking and recording show which keyword, ad and page produced each inquiry.
Connected to your CRM
We integrate with intake and case management tools so signed cases flow back into reporting.
Cost per signed case
Monthly reporting on signed cases and fees by channel, not just clicks and rankings.
Market exclusivity
We work with one family & divorce firm per market. Never your competitor too.
Can you attract more high-asset divorce cases?
Yes. We build separate campaigns and content for complex property division, business valuation and high-net-worth matters, with screening questions to prioritize them.
How do you handle client privacy in advertising?
We avoid revealing ad copy, limit retargeting windows and frequency, and use discreet sender names and subject lines in follow-up.
Do you market collaborative divorce and mediation?
Yes. Many clients actively look for less adversarial options, and dedicated pages for these services often convert well.
Is family & divorce open in your market?
We take one firm per practice area in each city. Request a free audit and we'll confirm availability within one business day.