Speed to market
Claimant acquisition costs rise quickly as more firms and lead buyers enter a new tort.
Practice area marketing · USA & Canada
Mass Tort & Class Action Marketing
Mass tort and class action marketing is a race against the news cycle and a test of compliance. We launch claimant campaigns quickly, qualify carefully and report on the only number that matters: cost per signed, qualified claimant.
What your future clients search
- [product] lawsuit
- [drug] side effects lawyer
- class action lawsuit [company]
- data breach class action
- am I eligible for settlement
- [product] cancer lawyer
Example searches. Your audit maps the exact terms, volumes and click costs in your market.
The landscape
Why mass torts & class action marketing is different
Mass tort firms often need to reach large national audiences fast when a new litigation emerges, then manage thousands of inquiries. Solicitation rules, platform policies and texting and calling consent laws such as the TCPA apply at every step. In Canada, class actions add certification dynamics and province-specific rules.
Qualification at scale
Most respondents won't meet the criteria for product use, diagnosis, timeline and documentation.
Compliance risk
Advertising rules, consent requirements and platform policies leave no room for shortcuts.
Our playbook
How we grow mass torts & class action firms
Every tactic is tied to call tracking and your case management system, so we can report cost per signed case by channel.
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01
Fast-launch playbooks
Pre-built campaign structures, landing page templates and creative that let us go live quickly when you take on a new tort.
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02
Qualification questionnaires
Multi-step forms that screen for exposure, diagnosis and timing before your team spends time on intake.
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03
Consent-first intake
Clear, documented consent for calls and texts, plus disclosures your counsel approves.
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04
Cost-per-signed-claimant reporting
Tracking from ad click to signed retainer, by tort, channel and creative, so you scale what works.
Every call tracked
Call tracking and recording show which keyword, ad and page produced each inquiry.
Connected to your CRM
We integrate with intake and case management tools so signed cases flow back into reporting.
Cost per signed case
Monthly reporting on signed cases and fees by channel, not just clicks and rankings.
Market exclusivity
We work with one mass torts & class action firm per market. Never your competitor too.
How quickly can you launch a new tort campaign?
With templates ready and approvals in hand, campaigns can typically go live within days rather than weeks.
Do you sell claimant leads to multiple firms?
No. All claimants we generate are exclusive to your firm and come in through your own accounts and intake.
How do you handle TCPA and consent requirements?
We use clear consent language, record consent with each submission and follow your counsel's guidance on disclosures.
Is mass torts & class action open in your market?
We take one firm per practice area in each city. Request a free audit and we'll confirm availability within one business day.